Lowyat.NET: Latest topics by juliehin

Learn Facebook Viral Traffic Essentials

juliehin — Mon, 15 Nov 2010 16:24:50 +0800

Overview:

This is a 1 day course focused on utilizing the FaceBook social network platform to generate word of mouth traffic through available tools and functionalities within the Facebook platform.
This also includes an introduction on getting started with developing FB applications for website traffic purposes.
This course is designed for people who are looking to generate traffic and derive value from it through creative applications of the Facebook platform.

Who is this for?
Marketing managers, developers, web consultants, business owners will find this useful in taking their social campaigns a further notch.
We will not cover basics like setting up an account. A basic knowledge of facebook navigation is required. No technical/IT programming knowledge is required.
The course is meant to be a to-the-point guide on the benefits and cons on using facebook functionality including:
• Understanding the viral loop and ripple effect –Learn how companies can spread the word out quickly.
• Learn how the Facebook Feed algorithm and notifications operate.
• Apply game mechanics to your campaigns.
• Lead generation and Profiling Users – learn to use lists and specific searches.
• Creation of spreadworthy content – Learn tools to help you know what type of content to create.
• Determine your end game – Learn different tools to help you in driving opt-ins, traffic generation or improving conversions/actions.
• Learn to build broadcasting/community focused and responsive lists.

Tools And Tactics

• Facebook social widgets – Learn how to implement friend inviters, share buttons, reputation enhancing widgets effectively.

• Correctly apply the usage of core features including events, new and old groups, pages.

• Creating and choosing the right landing pages – Facebook pages vs external landing pages –

• We’ll also provide you access to our internal tools to help you create your pages.

• Analytics -Learn FaceBook insights and the role of Google Analytics, social media tracking tools.

• Introduction to the Facebook API and developing applications and how it beefs up and differentiates your campaigns from others.

Speaker Profile:

Chu Tzu Ming
Tzu Ming is Managing Director at Persuasion Media, a company focused on building Internet applications. He has been building businesses for the past 10 years in the Internet, mobile and technology sectors. He has also negotiated and executed mergers and acquisitions in the Online Media space across Asia, US and Europe and has significant global corporate and technology experience with leading Management and Technology consulting firms AT Kearney and Deloitte Consulting where he was involved in Oracle Applications and Databases. His clients included the largest multinational companies in the world in the Mobile and Media sectors including Axiata and Hewlett Packard. Tzu Ming graduated with a degree in Law from Exeter University, United Kingdom and an MBA from the Australian Graduate School of Management (AGSM). He is a Google Certified Analytics Individual and also certified in Advanced Search Engine Marketing and sits on the board of a few web startups companies in Asia. Tzu Ming is also a contributor on New Media at Marketing Magazine Malaysia.

Details:

Date: 08th December 2010 (Wednesday)

Time: 9.30am - 6.00pm

Venue: Malaysiakini Office

Fee: RM850.00*

* early bird fee RM700.00 (if registration and payment is received by 30.11.2010)

REGISTER HERE

Regards,
Julie Hin
New Media School
(http://school.malaysiakini.com)

Essential SEO Skills (1 day seminar)

juliehin — Tue, 19 Oct 2010 18:24:06 +0800

Essential SEO Skills – Use Search Engine Traffic To Help Your Business!

This is a 1 day course tailored to companies and individuals including marketing, product managers and budding entrepreneurs who are looking to use the search engines as a channel for their businesses.

The purpose of the course is to educate anyone with an interest to attract natural traffic from search engines like Google to their website. Companies or individuals who have been using paid search may also find SEO useful as another marketing channel.

The attendees will learn the key factors that will increase their chance of ranking on the search engines, doing proper keyword research and looking beyond ranking in the search engines.

This course is open to anyone with or without an IT background. People who are interested in building online divisions to their existing brick and mortar
business will also find this course useful.

Day 1: Basic SEO to Help Your Business
1 . Keyword Research - Finding Keywords That Matters To Your Business
2 . Estimating The Potential Traffic That Your Keywords Can Attract
3 . Building Content On Your Website For Your Selected Keywords
4 . Applying On Site Optimization Factors To Make Your Website Search Engine Friendly
5 . The Basics of Building Your Website Reputation With Proper Link Building
6 . Tracking Results And Measuring Success
7 . What Metrics Matter for SEO and Measuring Them Using Google Analytics
8 . Landing Pages And SEO, tips and tricks.
9 . Tools to make your SEO process faster by half the time.

For more information: http://bit.ly/dbuTXK

Regards,
Julie
New Media School
(http://school.malaysiakini.com)

Corporate Social Media

juliehin — Mon, 11 Oct 2010 15:35:35 +0800

FIND, WIN AND KEEP CUSTOMERS USING BLOGS, VIDEOS AND SOCIAL NETWORKS

Do you know how to:

* engage customers through social media?
* use social media apps effectively?
* draw positive coverage from online media?
* deal with negative publicity from blogs, Facebook, Twitter and YouTube?

Get Social Media Savvy:

* Overview of social media
* Understand the conversation media and online community engagement
* Use social media in your PR, media relations, marketing, sales and promotion campaigns
* Tips to set up a corporate blog, Facebook or Twitter account
* Successful social media case studies

How To:

* Use social media for communication internally and externally
* Draft a social media strategy
* Manage and moderate comments
* Organize marketing events using social media tactics
* Measure R.O.I. from social media

* EARLY BIRD 20% DISCOUNT - RM 1,350.00 (if payment is received by 29.10.2010)

For more information: http://bit.ly/9gNMLh

Contact: Ms. Julie Hin (New Media School)
Email: juliehin@malaysiakini.com

Internet Sharing Connection - Maxis

juliehin — Wed, 06 Oct 2010 23:47:16 +0800

Anyone know how to setup for Maxis Broadband Internet Sharing Connection between Window 7 and Window XP? I have two computer and I want both computer can online at the same time using the Maxis Broadband.

Please HELP

How SEO can help you business (PREVIEW)

juliehin — Wed, 29 Sep 2010 15:23:52 +0800

Dear Sir/Madam,

Getting targeted traffic to your website via search engines has been an area that has created much attention and is one which conjures complexity. There have been many enquiries on elementary to-the-point Search Engine Optimization (SEO) courses.

We have decided to hold 2 set of courses on SEO, a preview and elementary course called "How SEO can help your business?" and a 1 day seminar which puts the key implementation techniques together called "Essential SEO skills".

Kicking things off with the preview course, we will be dealing with the following:
- Value of Search Engine Traffic
- Learn to Estimate demand and how it can be used to as a competitive advantage to your business in
terms of lead generation.
- Myths & Facts About SEO - Why Knowing The Facts From The Myths Of SEO Is Crucial For Your Business
- Rankings and guarantees of position?
- Are there really Penalties, if SEO done "wrongly"?
- Getting your site identified by Google and Google Webmaster Tools
-5 Tips On How You can take action and make your website search engine friendly today.

The details of the course are as follows:
http://bit.ly/bvt7hr

Please make your reservations early as we have very limited seats. See you there!

Regards,
New Media School
(http://school.malaysiakini.com)

庆祝《当今大马》创刊五周年

juliehin — Thu, 29 Jul 2010 13:58:16 +0800

致各位先生/女士：

征求《当今大马》五周年贺词广告及周年晚宴售票（暨为声援原住民记者及撰稿人组织筹款）

《当今大马》中文版自2005年7月25日创刊，如今已迈入五周岁。谨此感谢读者、同行及评论人的支持与回馈，让我们荣登马来西亚最受欢迎的原生网络新闻网站，创下逾2万5000名面子书粉丝的记录（截至2010年7月）。而

《当今大马》中文版的编采团队也从草创时期的3人扩张至如今8人团队。

为了庆祝创刊五周年，《当今大马》特此推出三波活动：（一）征求贺词广告；（二）与香港大学新闻及传媒研究中心，于10月2日及3日假吉隆坡联办亚洲中文新媒体研讨会，讨论网络媒体的机遇及挑战；（三）择定10月4日（星期一）假隆雪华堂，晚上8点举办五周年晚宴，希望各界能够踊跃认购餐劵。

这场晚宴旨为一群资深媒体工作者及撰稿人所组成的“声援原住民记者及撰稿人组织”（Journalist and writer support group for Indigenous People）筹募活动基金，鼓励更多报道、拍摄及撰写我国原住民的专题。当晚我们也将邀请原住民代表现身说法，以及播放媒体工作者制作的纪录片。晚宴的盈余所得，将悉数充作这个组织的活动基金，并在当晚移交款项。

我们恳请各位热烈支持刊登贺词广告及认购餐劵，让身为马来西亚网络媒体先行者的《当今大马》，能够继续在新闻前线上为真相及言论自由打拼！

随此附上价格表供参考。若有意刊登贺词广告者及认购餐劵，敬请与本刊负责人司徒旨详及刘嘉丽接洽，电话：03-22843367、传真：03-22892579，电邮：chinese-marketing@malaysiakini.com 或点击网页：http://bit.ly/9LgTit 。

《当今大马》中文版全体同仁敬启

Email Marketing & Website Traffic Secrets

juliehin — Fri, 23 Jul 2010 12:46:25 +0800

A) Kuala Lumpur: Finding Gold in Email Lists and Lead Generation!

Date: 28th July 2010 (Wednesday)
Venue: Malaysiakini.com
Office Address: 48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur, Malaysia.
Time: 9:30 am – 6:00pm
Fee: RM 850.00 per pax (Lunch included)

• Module 1: Why Email Marketing
• Module 2 - Online Lead Generation Principles
• Module 3 - Building the Relationship With Persuasion Principles
• Module 4 - Trendspotting and Surges in Revenue
• Module 5 - Advanced Email Marketing Strategies

Speakers:
1. Kenneth Yu, former award winning copywriter and creative in Ogilvy and Mather.

For more information visit http://bit.ly/ccW0sZ

B) Penang: Website Traffic Secrets Seminar with Malaysiakini.com

Date: 05th August 2010 (Thursday)
Venue: Penang
Address: Exabytes Office, 1-18-8, Suntech @ Penang Cybercity, Lintang Mayang Pasir 3, 11950 Bayan Baru, Penang.
Time: 9:30 am – 6:00pm
Fee: RM 680.00 per pax (Lunch included)

The course will cover to-the-point tips related to word of mouth marketing, website dynamics, SEO, Pay per click, Display advertising, Facebook and Twitter as sources of traffic, analytics and a review on tools to make your site Sticky, Viral And Revenue GENERATING.

Speakers:
1. Chu Tzu Ming, Managing Director of Persuasion Media.
2. See Tho Chee Seong, Group Business Development Manager of Malaysiakini.

For more information visit http://bit.ly/9UbdGQ

There are only limited seats available for both sessions. Kindly RSVP your participation with
Ms. Julie Hin (juliehin@malaysiakini.com) or call 03-22843367 (ext.105)

Regards,
New Media School
(http://school.malaysiakini.com)

Finding Gold in Email Lists And Lead Generation!

juliehin — Wed, 07 Jul 2010 15:18:04 +0800

Finding Gold in Email Lists And Lead Generation!
Date: 28th July 2010 (Wednesday)
Time: 9:30 am – 6:00pm
Venue: Malaysiakini.com
Office Address: 48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur, Malaysia.
Fee: RM850.00 per pax

SIGN UP now !!

Please RSVP as soon as possible.

Speaker Profile:

Kenneth Yu is one of the world's foremost experts in the realm of online marketing and copywriting, mentored by some of the world's top marketers. He has spoken for numerous prestigious conferences and is the creator of a whole range of internet marketing courses with students in over 9 different countries. In his previous life, Kenneth was a top gun at Ogilvy and Mather, winning 12 advertising awards in a span of 3 years. His range of clients included MNCs like Heineken, Kimberly-Clarke, Mattel and Singer. He was also a trendspotter for publications in Paris, Melbourne and Chicago, forecasting the latest fads for people in the industry. Kenneth's passionate about teaching you to discover the "treasure in your own backyard", utilizing overlooked company resources and assets to take your profits to the next level.

Course Structure:

Module 1: Why Email Marketing

* The money's in the list. Why a database matters, and what you must do to double, triple or even quadruple your bottom line -- at as little as
2% of your advertising budget.
* How to find the "money button" in your business. The secret to writing 20 minute emails that can generate sales in minutes.
* 93% of Malaysian businesses don't do this. The quickest, easiest way to gain competitive advantage without pricing yourself out of business. In
fact, you can even RAISE prices if you master these clever techniques.
* PLUS: The untold story of how an elite group of underground marketers generate massive amounts of revenue in a matter of hours -- using
only Gmail/Email.
* And much more.

Module 2 - Online Lead Generation Principles

* Why the customer list is the single BIGGEST asset of your company. Learn the shocking reason here.
* Secret tools for database management and CRM -- at 5% of what local web developers will charge you!
* How to make your prospects happily part with their contact details to you. Now...You can market to them over and over and over again. No
more expensive newspaper and TV ads.
* PLUS: Even if you're not an internet company, you still can use these powerful principles to gain an edge over your competitors.
* And much more.

Module 3 - Building the Relationship With Persuasion Principles

* Doing CRM the right way. 97.4% of marketers get this wrong. How to beat those odds and reap the relationship rewards.
* 5 humiliating relationship marketing mistakes that can cripple your business -- and how to avoid it.
* "Psychology, not technology". The startling hypnotic secret that will take your online marketing to stratospheric heights.
* PLUS: Did you know people buy from who you are before they buy what you sell? How "attractive avatars" can boost your brand and raise up
an army of word-of-mouth evangelists.
* And much more.

Module 4 - Trendspotting and Surges in Revenue

* Oprah is the ultimate e-mail marketer. You're about to discover her explosive strategies to create blockbuster promotions that your customers
LOVE -- every single time.
* How themes and special occasions in email are the quickest, easiest ways to boost sales at a snap of a finger.
* 3 sneaky secrets to stand out in a tsunami of Chinese New Year and Christmas promotions.
* And much more.

Module 5 - Advanced Email Marketing Strategies

* Product Launch Formula: How the World Cup holds the key to create record sales days foryour company.
* What's the best time to email? The answer will surprise you.
* SOLVED: your email deliverability issues. An easy way to overcome the problem once and for all.
* PLUS: Bestselling NY Times business guru says this theory will quadraple your response rates. Kenneth's ‘patented’ Sparks Technique revealed.
Instantly transform your indifferent prospects into hungry buyers--with just ONE sentence.
* And much more.

For any queries, please email to Ms.Julie at juliehin@malaysiakini.com

New Media School
(http://school.malaysiakini.com)

Learn Google AdWords and Analytics - The Right Way

juliehin — Tue, 08 Jun 2010 17:36:31 +0800

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"Google Adwords And Analytics- The Right Way!"

Date: 29th June 2010 (Tuesday)

Venue: Malayskini.com

Time: 9:30 am – 6:00pm

Fee: RM 850.00 [ FREE GOOGLE ADWORDS COUPONS WORTH RM 200 FOR ALL ATTENDEES WHO SIGN UP!]

SIGN UP NOW !!

This is what the course will cover to help you resolve the issues above:

Google Search Network

# Doing Effective Keyword Research so you don’t bid on less effective and expensive keywords
# Tools that give you the biggest bang for buck on long tail keywords
# Understanding Ad Rank in Google Adwords
# Key Framework on Good landing/website pages
# Learn easy-to-learn-Analytics Metrics frameworks, so you don’t get overwhelmed!
# The Google quality score
# What contributes to a good quality score
# Dealing with competition
# Administering and monitoring your account
# Dealing with consultants who can help you

Google content network

# When to use the content network to drive traffic
# Setting up your content network ads efficiently
# How to use the placement targeting feature to target specific sites
# Which content placement formats? text, image ads

Google Analytics

# Setting Up Google Analytics profiles correctly
# Integrating Adwords With Google Analytics
# What metrics should I use?
# Setting up of goals to track your Return on Investment
# Split testing with the Google Website Optimizer – Know which page layouts are good for you!.
# Other User Interface And Data Tracking Tools

For more information, please contact Ms.Julie at 03-2284 3367 ext.105 or email juliehin@malaysiakini.com