http://forum.lowyat.net/ Sun, 19 Jul 2026 03:35:37 +0800 FeedCreator 1.7.2 http://forum.lowyat.net/topic/1154279 <br /><b>Sony Ericsson shows new Xperia™ Pureness at London brand event </b><br /><br /><br /><img src='http://i.media.mabila.ua/data/library/7/1/56471o.jpg' border='0' alt='user posted image' /><br /><br /><br />September 3rd 2009 - Today at a business update meeting, Sony Ericsson showed the new Xperia™ Pureness, a simple design phone which brings together beautiful craftsmanship and the concept of “talk, text, time - a holiday from technology”. The Xperia™ Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world. <br /><br />The handset was shown to media attending an event to launch Sony Ericsson’s new brand direction where the company also confirmed its alignment under the Sony make.believe brand message. <br /><br />Xperia™ Pureness approaches the mobile phone as a work of art rather than technology. The company’s designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use. <br /><br />More details on Xperia™ Pureness will be available when the phone launches in November 2009 mode893 Other OS Sun, 06 Sep 2009 13:41:47 +0800