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Oxford Brookes Degree Survey

shirleysuetyin — Sun, 01 Aug 2010 15:48:42 +0800

Good day ladies and gentlemen. I am Cheng Suet Yin from Sunway University College, currently undertaking a research project for Oxford Brookes University Degree. My topic of research is Marketing Strategy and its Effectiveness of Digi. Your cooperation is most appreciated if you could fill in this questionnaire, all information provided will be kept private and confidential. Thank you and have a nice day! my mentor is Mr. Quah from Sunway University College and my email address is libragurl239@yahoo.com/shirley_csyin239@hotmail.com. purpose of survey: to identify marketing strategy and its effctiveness on Digi (solely for the purpose of thesis writing ONLY)

(Please tick whichever relevant)

Part 1: Personal Information

1. Age group:
A. 20 and below
B. 21 to 30
C. 31 to 40
D. 41 and above

2. Gender:
A. female B. male

3. You are currently __________.
A. studying B. working C. Others: __________

4. Living area/working area:
A. Kuala Lumpur B. Selangor C. Others: __________

5. How much do you spend monthly on call plans?
A. RM50 and below
B. RM51-RM100
C. RM101-RM200
D. RM201-RM300
E. RM301 and above

Part 2: Personal Opinion and Experience (you may tick more than one)

1. Which service provider do you use?*
A. Digi B. Maxis C. Celcom D. Others: __________

2. You are a/an __________ user.
A. Prepaid
B. Postpaid
C. IDD call card
D. Others: __________

3. How did you learn about Digi?
A. Advertisement
B. Friends/relatives
C. Public promotions
D. Internet
E. Others: _________

For the following questions, please rate according to the Likert Scale (given below):

Strongly Disagree - 1
Disagree - 2
Neutral - 3
Agree - 4
Strongly agree - 5

Part 3: General

1. Digi provides a wide range of new call plans tailored to its users need.
A. 1 B. 2 C. 3 D. 4 E. 5

2. Digi provides reasonable priced call plans.
A. 1 B. 2 C. 3 D. 4 E. 5

3. Digi specialised customer service centres are located in strategic locations such as shopping malls.
A. 1 B. 2 C. 3 D. 4 E. 5

4. Are you aware of Digi’s offers and promotions?
A. Yes B. No

5. Digi has created a strong public impression through its “Yellow Man” campaign.
A. 1 B. 2 C. 3 D. 4 E. 5

6. Digi is one of the leading mobile service providers in Malaysia.
A. 1 B. 2 C. 3 D. 4 E. 5

*Part 4: relevant to Digi users only

1. Digi provides high quality mobile services and customer support.
A. 1 B. 2 C. 3 D. 4 E. 5

2. The range of Digi’s call plans serves to satisfy each individual’s preferences in terms of budgets and pricing.
A. 1 B. 2 C. 3 D. 4 E. 5

3. Digi’s specialised customer service centres are easily accessible.
A. 1 B. 2 C. 3 D. 4 E. 5

4. Digi often provides attractive promotions of new call plans and services.
A. 1 B. 2 C. 3 D. 4 E. 5

5. Have you ever made enquiries with Digi Customer Service?
A. Yes* B. No

6. *If yes, are you satisfied with the assistance provided and how would you rate Digi’s service and customer support?
A. Excellent B. Good C. Fair D. Poor E. Bad

7. Digi’s website provides useful information and has made transactions convenient through its Online Customer Service (OCS).
A. 1 B. 2 C . 3 D. 4 E. 5

8. Digi is also known to own the widest network in Malaysia.
A. 1 B. 2 C. 3 D. 4 E. 5
____________________________________________________
ANSWER SHEET:

PART 1
1.
2.
3.
4.
5.
____________________________________________________
PART 2
1.
2.
3.
___________________________________________________
PART 3
1.
2.
3.
4.
5.
6.
____________________________________________________
PART 4 (relevant to digi users only)
1.
2.
3.
4.
5.
6.
7.
8.

Oxford Brookes Degree Survey

shirleysuetyin — Sun, 01 Aug 2010 15:40:49 +0800

Good day ladies and gentlemen. I am Cheng Suet Yin from Sunway University College, currently undertaking a research project for Oxford Brookes University Degree. My topic of research is Marketing Strategy and its Effectiveness of Digi. Your cooperation is most appreciated if you could fill in this questionnaire, all information provided will be kept private and confidential. Thank you and have a nice day! my mentor is Mr. Quah from Sunway University College and my email address is libragurl239@yahoo.com/shirley_csyin239@hotmail.com. purpose of survey: to identify marketing strategy and its effctiveness on Digi (solely for the purpose of thesis writing ONLY)

(Please tick whichever relevant)

Part 1: Personal Information

1. Age group:
A. 20 and below
B. 21 to 30
C. 31 to 40
D. 41 and above

2. Gender:
A. female B. male

3. You are currently __________.
A. studying B. working C. Others: __________

4. Living area/working area:
A. Kuala Lumpur B. Selangor C. Others: __________

5. How much do you spend monthly on call plans?
A. RM50 and below
B. RM51-RM100
C. RM101-RM200
D. RM201-RM300
E. RM301 and above

Part 2: Personal Opinion and Experience (you may tick more than one)

1. Which service provider do you use?*
A. Digi B. Maxis C. Celcom D. Others: __________

2. You are a/an __________ user.
A. Prepaid
B. Postpaid
C. IDD call card
D. Others: __________

3. How did you learn about Digi?
A. Advertisement
B. Friends/relatives
C. Public promotions
D. Internet
E. Others: _________

For the following questions, please rate according to the Likert Scale (given below):

Strongly Disagree - 1
Disagree - 2
Neutral - 3
Agree - 4
Strongly agree - 5

Part 3: General

1. Digi provides a wide range of new call plans tailored to its users need.
A. 1 B. 2 C. 3 D. 4 E. 5

2. Digi provides reasonable priced call plans.
A. 1 B. 2 C. 3 D. 4 E. 5

3. Digi specialised customer service centres are located in strategic locations such as shopping malls.
A. 1 B. 2 C. 3 D. 4 E. 5

4. Are you aware of Digi’s offers and promotions?
A. Yes B. No

5. Digi has created a strong public impression through its “Yellow Man” campaign.
A. 1 B. 2 C. 3 D. 4 E. 5

6. Digi is one of the leading mobile service providers in Malaysia.
A. 1 B. 2 C. 3 D. 4 E. 5

*Part 4: relevant to Digi users only

1. Digi provides high quality mobile services and customer support.
A. 1 B. 2 C. 3 D. 4 E. 5

2. The range of Digi’s call plans serves to satisfy each individual’s preferences in terms of budgets and pricing.
A. 1 B. 2 C. 3 D. 4 E. 5

3. Digi’s specialised customer service centres are easily accessible.
A. 1 B. 2 C. 3 D. 4 E. 5

4. Digi often provides attractive promotions of new call plans and services.
A. 1 B. 2 C. 3 D. 4 E. 5

5. Have you ever made enquiries with Digi Customer Service?
A. Yes* B. No

6. *If yes, are you satisfied with the assistance provided and how would you rate Digi’s service and customer support?
A. Excellent B. Good C. Fair D. Poor E. Bad

7. Digi’s website provides useful information and has made transactions convenient through its Online Customer Service (OCS).
A. 1 B. 2 C . 3 D. 4 E. 5

8. Digi is also known to own the widest network in Malaysia.
A. 1 B. 2 C. 3 D. 4 E. 5
____________________________________________________
ANSWER SHEET:

PART 1
1.
2.
3.
4.
5.
____________________________________________________
PART 2
1.
2.
3.
___________________________________________________
PART 3
1.
2.
3.
4.
5.
6.
____________________________________________________
PART 4 (relevant to digi users only)
1.
2.
3.
4.
5.
6.
7.
8.

Help Needed

shirleysuetyin — Sat, 31 Jul 2010 20:47:08 +0800

Good day ladies and gentlemen. I am Cheng Suet Yin from Sunway University College, currently undertaking a research project for Oxford Brookes University Degree. My topic of research is Marketing Strategy and its Effectiveness of Digi. Your cooperation is most appreciated if you could fill in this questionnaire, all information provided will be kept private and confidential. Thank you and have a nice day! (Please tick whichever relevant)

Part 1: Personal Information

1. Age group:
A. 20 and below
B. 21 to 30
C. 31 to 40
D. 41 and above

2. Gender:
A. female B. male

3. You are currently __________.
A. studying B. working C. Others: __________

4. Living area/working area:
A. Kuala Lumpur B. Selangor C. Others: __________

5. How much do you spend monthly on call plans?
A. RM50 and below
B. RM51-RM100
C. RM101-RM200
D. RM201-RM300
E. RM301 and above

Part 2: Personal Opinion and Experience (you may tick more than one)

1. Which service provider do you use?*
A. Digi B. Maxis C. Celcom D. Others: __________

2. You are a/an __________ user.
A. Prepaid
B. Postpaid
C. IDD call card
D. Others: __________

3. How did you learn about Digi?
A. Advertisement
B. Friends/relatives
C. Public promotions
D. Internet
E. Others: _________

For the following questions, please rate according to the Likert Scale (given below):

Strongly Disagree - 1
Disagree - 2
Neutral - 3
Agree - 4
Strongly agree - 5

Part 3: General

1. Digi provides a wide range of new call plans tailored to its users need.
A. 1 B. 2 C. 3 D. 4 E. 5

2. Digi provides reasonable priced call plans.
A. 1 B. 2 C. 3 D. 4 E. 5

3. Digi specialised customer service centres are located in strategic locations such as shopping malls.
A. 1 B. 2 C. 3 D. 4 E. 5

4. Are you aware of Digi’s offers and promotions?
A. Yes B. No

5. Digi has created a strong public impression through its “Yellow Man” campaign.
A. 1 B. 2 C. 3 D. 4 E. 5

6. Digi is one of the leading mobile service providers in Malaysia.
A. 1 B. 2 C. 3 D. 4 E. 5

*Part 4: relevant to Digi users only

1. Digi provides high quality mobile services and customer support.
A. 1 B. 2 C. 3 D. 4 E. 5

2. The range of Digi’s call plans serves to satisfy each individual’s preferences in terms of budgets and pricing.
A. 1 B. 2 C. 3 D. 4 E. 5

3. Digi’s specialised customer service centres are easily accessible.
A. 1 B. 2 C. 3 D. 4 E. 5

4. Digi often provides attractive promotions of new call plans and services.
A. 1 B. 2 C. 3 D. 4 E. 5

5. Have you ever made enquiries with Digi Customer Service?
A. Yes* B. No

6. *If yes, are you satisfied with the assistance provided and how would you rate Digi’s service and customer support?
A. Excellent B. Good C. Fair D. Poor E. Bad

7. Digi’s website provides useful information and has made transactions convenient through its Online Customer Service (OCS).
A. 1 B. 2 C . 3 D. 4 E. 5

8. Digi is also known to own the widest network in Malaysia.
A. 1 B. 2 C. 3 D. 4 E. 5
____________________________________________________
ANSWER SHEET:

PART 1
1.
2.
3.
4.
5.
____________________________________________________
PART 2
1.
2.
3.
___________________________________________________
PART 3
1.
2.
3.
4.
5.
6.
____________________________________________________
PART 4 (relevant to digi users only)
1.
2.
3.
4.
5.
6.
7.
8.

Help Needed

shirleysuetyin — Sat, 31 Jul 2010 20:44:09 +0800

any form6 tuition?

Thu, 01 Jan 1970 07:30:00 +0800